If you’re like more business owners, you’re constantly on the prowl for new prospects and customers. This is totally understandable, because you need a fresh stream of prospects and customers to stay successful in your business. But you should know that not everyone who comes into your place of business will respond to you.
The first step is to single out the keywords you would like to use to have targeted traffic driven to your site. Then you need to bid on the keywords, keeping in mind that your competitors are bidding on the same keywords too. Now here is the first ‘con’. Considering you bid on the keywords and you win then deposit the entire amount with the search engine and they link the words to your site on all their advertisement publishers’ sites and you begin to get targeted traffic to your site. Then someone bids a bit higher and they begin to get the traffic from the chosen words instead of you. What happens to the funds you have deposited with the ppc company? Now they are not all crooks but it will pay to check it out before paying in advance.
Choosing the keyword is not the end of the process, it is important that you ensure that your ad keeps showing up on the first page of your search engine. A bidding system is followed by the host and the advertisers. As an advertiser you have to place a bid for each of your keywords. Make sure that you stay ahead of your competitors by placing higher bids. You have to check the page regularly to keep track of your status as the bids keep changing with each second. Consistent bidding will help your ad to retain its position on the first page of the search engine.
When looking for a ppc agencies company you should be looking for a few key things. Firstly, you will want to know that they fully comply with Googles terms and conditions. If they dont then this could harm your website or even get your Google Adwords account banned which could lead to big problems.
Text adverts are the default format in nearly all PPC. They are also the ones commonly used by advertiser. As you probably could be aware, text ads in all the major ppc companies i.e. Yahoo, MSN and Google appear in both search results and the content network. If all this sounds unfamiliar you will need to reference previous articles in this column.
Blogs and RSS feeds often rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don’t regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.
It’s found that the first three sites receive a lot many accidental clicks as a result of which you pay without profiting anything. To avoid this make sure your ads aren’t published in any of these three slots. Remember you want users to find you and click on your ads but most importantly you want them to be useful and once again be the serious buyers. Or else you may be spending a fortune on these rather affordable PPC ads and on PPC Management service providers. ppc management agency